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Customer relationship management, or CRM, is a strategy and technology combination used to engage, establish, evaluate, and maintain relationships with current and potential customers. It also takes care of sales and contact management and ensures a smooth workflow process, increased productivity, and more.
CRM Software’s primary goal is to provide a constant and smooth Consumer EXPERIENCE.
Take a look at the advantages and Tyes of CRM: https://www.exultitsolution.com/what-is-customer-relationship-management-and-types-of-crm-system/